[{"id":2712403980,"handle":"frontpage","updated_at":"2026-07-17T21:14:15-04:00","published_at":"2018-01-26T23:47:52-05:00","sort_order":"created-desc","template_suffix":null,"published_scope":"global","title":"All Products","body_html":""},{"id":474260406501,"handle":"all-products","title":"All Products","updated_at":"2026-07-17T21:14:15-04:00","body_html":"","published_at":"2025-06-30T17:47:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":409713246437,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-07-17T21:14:15-04:00","body_html":"","published_at":"2023-11-09T15:21:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":81692328013,"handle":"character-collection","updated_at":"2026-07-17T20:37:33-04:00","published_at":"2018-12-12T12:13:15-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Characters","body_html":""},{"id":132114088013,"handle":"negroni-collection","updated_at":"2026-07-17T20:37:33-04:00","published_at":"2019-05-26T09:36:27-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Negroni Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom Sept 22-28th, we will be participating in \u003ca href=\"https:\/\/www.negroniweek.com\/\"\u003eNegroni Week\u003c\/a\u003e and donating a portion of proceeds to Slow Foods! \u003ca href=\"https:\/\/www.negroniweek.com\/partners\/\"\u003eClick HERE\u003c\/a\u003e to learn more about Slow Foods.\u003c\/span\u003e\u003c\/p\u003e"},{"id":409713148133,"handle":"new-releases-1","title":"New Arrivals","updated_at":"2026-07-17T21:14:15-04:00","body_html":"","published_at":"2023-11-09T15:18:46-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"tag","relation":"not_equals","condition":"exclude-new-arrivals"}],"published_scope":"global"}]
As you might recall, the S was all the rage in high school. Scrawling this sweet baby onto a desk got you through maths and impressed countless friends. This was because as a shape, the S was deeply cool, but also quite mysterious. I discovered this second feature eight months ago when I tried to uncover the origin of the S and couldn’t. It’s not the Superman symbol. Nor is it an early Stussy emblem—both of which are the two most common theories. So I wrote an article about how indecipherable it all was and moved on.
But the internet did not move on. For eight months people have been offering me theories over Twitter and Facebook. And what’s interesting is that I keep hearing the same theories over and over. So here they are. My favourite five theories as curated by the internet...
