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Remember who had your back when you were at your lowest...
By 1971 Ando once again created an iconic food item, the Cup Noodles, ready to eat in just three minutes by cooking it in its own container. The inspiration for that creation came from his trip to the US in 1966 to investigate the possibility of expanding sales of Chicken Ramen overseas.
Ando was inspired by how local supermarket managers ate Chicken Ramen. First, they broke up the ramen noodle blocks, put them in a cup, and then poured in hot water before eating the noodles with a fork. It was then that Ando realized that making instant ramen into a global food product required another level of convenience.
Launched on September 18,1971, Cup Noodles revolutionized the food industry. The Styrofoam cup combined three functions: a packaging material, a cooking container, and an eating vessel itself. This was made possible by suspending the flash-fried noodles halfway in the upright Styrofoam container so that hot water can circulate thoroughly from below to cook the noodles evenly.
The creation of Cup Noodles was a culmination of innovative ideas that made Japanese instant ramen a global food. Consumed by billions and with more than 150 varieties launched so far, including flavors unique to some countries–like Chili Crab in Singapore, Galinha Caipira in Brazil, and Mazedaar Masala in India–it spurred plenty of similar products in the market today.
