[{"id":2712403980,"handle":"frontpage","updated_at":"2026-07-16T15:04:50-04:00","published_at":"2018-01-26T23:47:52-05:00","sort_order":"created-desc","template_suffix":null,"published_scope":"global","title":"All Products","body_html":""},{"id":474260406501,"handle":"all-products","title":"All Products","updated_at":"2026-07-16T17:03:14-04:00","body_html":"","published_at":"2025-06-30T17:47:14-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":409713246437,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-07-16T17:03:13-04:00","body_html":"","published_at":"2023-11-09T15:21:07-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":81692328013,"handle":"character-collection","updated_at":"2026-07-16T15:04:50-04:00","published_at":"2018-12-12T12:13:15-05:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Characters","body_html":""},{"id":132114088013,"handle":"negroni-collection","updated_at":"2026-07-16T15:04:50-04:00","published_at":"2019-05-26T09:36:27-04:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Negroni Collection","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom Sept 22-28th, we will be participating in \u003ca href=\"https:\/\/www.negroniweek.com\/\"\u003eNegroni Week\u003c\/a\u003e and donating a portion of proceeds to Slow Foods! \u003ca href=\"https:\/\/www.negroniweek.com\/partners\/\"\u003eClick HERE\u003c\/a\u003e to learn more about Slow Foods.\u003c\/span\u003e\u003c\/p\u003e"},{"id":409713148133,"handle":"new-releases-1","title":"New Arrivals","updated_at":"2026-07-16T17:03:13-04:00","body_html":"","published_at":"2023-11-09T15:18:46-05:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"tag","relation":"not_equals","condition":"exclude-new-arrivals"}],"published_scope":"global"},{"id":473925583077,"handle":"pins-1","title":"Pins","updated_at":"2026-07-16T17:03:14-04:00","body_html":"","published_at":"2025-06-23T08:58:31-04:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Pin"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"variant_price","relation":"greater_than","condition":"4"},{"column":"tag","relation":"not_equals","condition":"exclude-from-collection"}],"published_scope":"global"}]
Break on through to the other side with this boozy mash-up “Negroni Man” by Brandon Peck of Richmond’s The Jasper.
OH YEAAAAAAAH!
Here's a fun little article to boost our SEO and help you next time you're doing R&D:
In Search of the Ultimate Negroni
The unanimous winner satisfied both roles of the modern Negroni. Anthony Schmidt’s Negroni from J & Tony’s Discount Cured Meats and Negroni Warehouse in San Diego is gin-forward on paper, with an ounce of the botanical spirit paired with three quarters of an ounce each of Cocchi Vermouth di Torino and Campari.
But the gin of choice, Sipsmith London Dry, was deliberately selected in part for its ABV—which at 41.6 percent is slightly above the standard 40 percent—but without the boozy bite of something higher.
A spritz of lemon oil over the surface of the drink offered the desired aromatics while half an orange wheel inserted in the glass nodded to the way the drink is commonly served in Italy.
The result was an exceptionally balanced cocktail, each element detectable in appropriate measure. It’s a Negroni that can do it all.
1 ounce Sipsmith London Dry Gin (or another slightly lower-ABV gin, like Plymouth)
